About us


We believe everything we do must be focussed on the customer. We understand that our future depends upon the service and quality we are providing to our customers today.

A family run business since 1851

Jackson's Bakery is part of the William Jackson Food Group.

The Great Exhibition of 1851, housed in Hyde Park's dazzling 'Crystal Palace' was in full swing when a young farmer's son from Holderness in the East Riding of Yorkshire celebrated his marriage by opening a small grocers shop in Scale Lane, Hull. The young man's name was William Jackson, and now a century and a half later the business he founded still bears his name. William Jackson applied himself diligently to his business affairs and further branches were opened by him in the city of Hull.

In 1888 a new branch at Spring Bank was opened in conjunction with William's son George, and it was here that the company's first bakery was established. George inherited his father's energy and business acumen, and the firm continued to prosper under his leadership. The scope of activities steadily widened and in 1904 a private limited company, William Jackson & Son Ltd, was incorporated to handle all future affairs.

The group has come a long way ... and is unusual in being a family business which has been passed down sucessfully from the founder to the fifth generation. Our present Chairman, Nicholas Oughtred, is the great great grandson of William Jackson. Our aim is to have a business to be proud of, one that can be taken forward so that a reputable and successful company will be available for future generations.

What we do

We manufacture and distribute a comprehensive range of quality, bespoke English breads, rolls and buns.

We sell in 29 countries to industrial sandwich makers, quick service restaurants, coffee shop chains, distributors and retailers.

Our Ethos

We believe everything we do must be focussed on the customer. Our success depends on the service and quality that we provide. We pride ourselves on being flexible and attentive to your needs.

Working with us

If we have the opportunity to work with you, you will find us to be:

  • Quick to respond to your needs
  • Helpful and friendly
  • Proactive
  • Honest and open
Jackson's Bakery distribution
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